Cali Exposhow 2011

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Elegantly surreal and self-ironic, so the Moschino fashion, from its debut in 1983 when Franco Moschino (1950-1994) revolutionized the fashion system, dares to reduce or normalize the prevailing rules.
His innovative style is usually irreverent, producing greatest evidence costumes and provocative messages dramatically real. It is the triumph of elegance oblique, a playful lifestyle and desirable.

From season to season the brand becomes the only example capable of seducing with irony and intelligence. The collections described a new concept of elegance that meets the requirements of a public free of cliché.

In the year 1994 saw the need to choose the new creative witness ‘maison’, and that’s when Rosella Jardini becomes the historical right of the designer. As of today the lines of the mark (which since 2000 is part of Aeffe) are delineated along three divisions with names evocative: Moschino is the first line ‘ready-to-wear’, Moschino Cheap & Chic’s second with a fun style-minded youth and the third project jeans ‘Love Moschino’.
In general, a brand that today and yesterday is a creative expression that enhances a single point: the reinterpretation of the classics through the lens of timeless elegance.
Numerous fans Moschino style, from Kylie Minogue (tour 2005) Madonna (tour 2008) Duffy, Adele and the iconic Dita Von Teese.